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Family guides / Digital safety

What is sharenting? Precautions when posting children's photos

Understand children's exposure through their own parents or guardians, with practical questions for deciding what to publish and whom to share with.

By AlkateiaUpdated September 20, 20262 min read

In this guide
  1. Why does even an affectionate post need care? A photo can reveal a school, address, health condition, or private moment. Something funny to an adult may embarrass a child now or later. CERT.br recommends protecting children's privacy and avoiding exposure of routines and intimacy. Good intentions cannot control what others do with a copy. (CERT.br)
  2. What should you ask before posting? Consider whether the photo needs to be public, identifies the child's location, and would make them feel respected. When able to express an opinion, listen to a refusal without demanding justification. Consider others pictured too: a birthday photo may expose classmates whose guardians made different choices.
  3. What if I have already posted too much? Review accessible content, adjust audiences, and remove what need not remain available. Ask relatives who repost photos to respect the same boundaries. Removing a post reduces its availability on the profile but does not retrieve every circulated copy. (CERT.br)
  4. How can you keep grandparents close without public exposure? Contact can happen through private conversations, daily stories, and voice messages. Not every memory needs a post. Agree on a family channel and explain that receiving information is not permission to publish it. Alkateia supports text and voice conversations in an authorized group; chat does not offer ordinary photo messages.
  5. Do the agreements also apply to parents and guardians? Yes. Requiring a teenager's privacy while exposing every detail on adults' profiles is hard to sustain. Review the whole family's habits. The federal guide recommends protecting children's and teenagers' images and privacy and discussing digital choices. (Federal Government of Brazil)

Sharenting combines sharing and parenting: it means adults publishing information about their children. This may include photos, videos, and everyday details. The issue is not only posting frequency; content, audience, and respect for the child matter. (Federal Government of Brazil)

Why does even an affectionate post need care? A photo can reveal a school, address, health condition, or private moment. Something funny to an adult may embarrass a child now or later. CERT.br recommends protecting children's privacy and avoiding exposure of routines and intimacy. Good intentions cannot control what others do with a copy. (CERT.br)

What should you ask before posting? Consider whether the photo needs to be public, identifies the child's location, and would make them feel respected. When able to express an opinion, listen to a refusal without demanding justification. Consider others pictured too: a birthday photo may expose classmates whose guardians made different choices.

What if I have already posted too much? Review accessible content, adjust audiences, and remove what need not remain available. Ask relatives who repost photos to respect the same boundaries. Removing a post reduces its availability on the profile but does not retrieve every circulated copy. (CERT.br)

How can you keep grandparents close without public exposure? Contact can happen through private conversations, daily stories, and voice messages. Not every memory needs a post. Agree on a family channel and explain that receiving information is not permission to publish it. Alkateia supports text and voice conversations in an authorized group; chat does not offer ordinary photo messages.

Do the agreements also apply to parents and guardians? Yes. Requiring a teenager's privacy while exposing every detail on adults' profiles is hard to sustain. Review the whole family's habits. The federal guide recommends protecting children's and teenagers' images and privacy and discussing digital choices. (Federal Government of Brazil)

Sources and references

  1. Federal Government of Brazil — Screen Use Guide: glossary
  2. CERT.br — Privacy Booklet
  3. Federal Government of Brazil — Screen Use Guide: Recommendations for Families, Tutors, and Guardians

Sources accessed September 20, 2026. Informational content produced by Alkateia; information about the app describes its own features.